Head of SEO PPC

Application deadline date has been passed for this Job.
This job has been Expired
Paragon Europe
  • Post Date: 20/01/2021
  • Listing Expire Date: 04/02/2021
Job Overview

One of our clients is seeking to recruit a Head of SEO PPC on a full-time basis.

Responsibilities:

Manage account managers in charge of Google Ads and Facebook Ads campaigns. Reach targets defined of players, CPA and ROI.

Define and implement the SEO strategy for Karamba. Work with the SEO account manager to ensure correct implementation of such strategy and achievement of goals defined.

 Support day-to-day management of our SEO program, such as competitive analysis, data processing, data analysis and automation.

Technical SEO experience and skills, such as content creation and optimization, link building and PR, CRO.

Analyze and translate data from web analytics into actionable plans/recommendations.

Conceptualize, define and initiate marketing tests (A/B, multivariate, keyword bids, ad copy, landing pages, user journey) in order to continually improve key metrics (click, search, convert) across campaigns.

Stay updated on industry trends and best practices in SEO, Content Marketing, and Digital Marketing.

Communicate regularly on status, timeline, budget, performance and competitive intelligence analysis with organization.

Analysis and reporting, defining targeted action items to optimize campaigns and increase conversion.

Requirements:

5+ years SEO account management or comparable digital experience preferred.

Proven history of managing expertly delivered, high quality performance-driven campaigns

Exceptional communication skills (both written and verbal)

Complete understanding of SEO tools: Screaming Frog, aHrefs, SEMRush and so on

The ability to work both within a team and independently

Ability to manage multiple campaigns and projects

Ability to create and manage cross channel campaigns between both organic and paid

Proficiency in Excel and Google Sheets

Strong tracking, analytics, and reporting skills, including Google AnalyticsKnowledge of web technologies such as HTML, CSS, SEO tools  

Familiar with search campaign management tools, including Google Ads Editor

The ideal candidate is a reliable, ambitious, and innovative team player

Keen aptitude for improving campaign performance using solid test & control fundamentals, data analysis, and identifying key business opportunities in the data

Experience working with or within an organization that has multiple product lines with multiple target segments

Proven ability to achieve results against set objectives in a fast moving, dynamic environment

Experience optimizing mobile digital marketing campaigns

Gaming experience, significant advantage

Job Detail
  • Offered SalaryNegotiable
  • Experience*5 Years
  • Qualification*N/A
  • Job Reference*C6475/21
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