Marketing Technology Product Manager

Job Overview

One of our clients is seeking to recruit a Marketing Technology Product Manager on a full-time basis.

Responsibilities:

Owns the vision, strategy, roadmap, and execution of the company’s hybrid proprietary/third-party marketing technology stack.

Works closely with the business and technical architectures to ensure selection or reuse of existing marketing technology are well documented and meet the strategic objectives of the business.

Leads the definition and implementation of our Proprietary Marketing Technology Program, underpinned by a transform/build/buy strategy which combines data and technology to drive customer acquisition, activation and retention, through segmentation, personalization, customer journey optimization and cross-channel marketing orchestration, as well as enabling easy consolidation and reporting on marketing campaign effectiveness.

Brings together the business stakeholders in establishing an agreed upon vision and roadmap to evolve the marketing technology stack.

Acts as the connective tissue between different constituencies such as marketing, development, business intelligence and commercial teams, and outside software and service providers.

Leads the teams developing our proprietary marketing technology, wearing the Product Owner hat while also handling people management responsibilities such as recruitment for the teams, holding regular 1-1’s with individual team members, providing continuous performance feedback, and enabling team and individual growth from onboarding to ongoing learning and development.

Drives the scoping of new proprietary marketing technology concepts including business case, supporting metrics, measurement plans and success criteria.

Captures and documents business requirements and ensures transversal prioritization across the different stakeholders, constituencies and initiatives.

Builds, refines, prioritizes and manages the product backlog for the proprietary marketing technology teams, translating the vision and roadmap into great epics, user stories and acceptance criteria for and with the teams.

Works with the proprietary marketing technology teams to define the scope of an upcoming sprint by identifying and prioritizing the most valuable items in their respective product backlog.

Ensures continuous engagement between stakeholders and proprietary marketing technology teams, through regular sprint demos, business review and user acceptance testing sessions, to validate that deliverables meet requirements, reducing rework and accelerating the pace of delivery.

Provides visibility into the Proprietary Marketing Technology Program and across the constituent teams.

Identifies risks, defines mitigation plans and escalates issues requiring management attention.

Ensures smooth rollout of changes to the marketing technology stack, including good communication and training for users.

Champions the use of data and analytics to measure and propel success.

Collaborates with marketing, development, business intelligence and commercial teams to constantly innovate and leverage our marketing technology stack to inform, enrich and improve our marketing campaigns, and drive audience growth by enriching identity, personalization and customer journeys, while not compromising on user experience.

Partners with teams across the company to operationalize the marketing technology vision.

Monitors accrual of value to the business from the Proprietary Marketing Technology Program and changes to the marketing technology stack in general, adjusting direction as necessary to maximise value.

Requirements:

Fluent written and verbal English communication skills.

Experienced people manager with established team leadership skills that focus on inspiration and influence.

Well organized with superb attention to detail.

Excellent time management, meeting coordination, facilitation and presentation skills.

Logical and data-oriented problem-solver, with a passion and enthusiasm to innovate, iterate and be an agent of change in an incredibly fast paced industry.

Demonstrable track record in strategic planning and project management.

Must have 2+ years of experience in a core digital marketing role such as SEO, and 3+ years in a Product Owner role.

3+ years practising Agile (Scrum; Kanban; ideally both).

3+ years expertise developing user stories, epics and/or story boards, working closely with business owners, stakeholders and partner teams such as marketing and development.

Experience working across geographical and organizational boundaries is a must.

Knowledge of PPC marketing and tracking would be an asset.

Experience in an affiliate marketing environment would be a major plus.

Demonstrated experience in developing deep business and industry acumen, with the proven ability to influence and build consensus across teams, functions, management levels and geographies.

Proven ability to function effectively in a fast-paced environment, managing multiple projects concurrently, and working with diverse and distributed members of a project team, including business leaders, technical leaders, developers, and live operations.

Experience managing mid to large complex projects in a web application environment with distributed, cross-functional teams.

Deep familiarity with the typical components of a marketing technology stack, including CMS, web analytics (Google Analytics is a must), SEO tools, CRO tools, CRM, marketing automation, email marketing and social media, among others.

Should have experience with analysis, selection, implementation and customization of marketing technology platforms and tools.

A good understanding of information technology foundations such as networking, application architecture, hardware/infrastructure.

Must have deep knowledge and experience interacting with multi-solution application development and optimization.

Should have proven experience in understanding data and analytics practices, with examples of applying changes based upon data science that provide enhanced digital customer experiences.

Curious, well read in Digital Marketing and associated topics, keeps abreast of new and emerging methods, and quickly learns and applies new approaches with rigor.

Maintains an active knowledge and overall understanding of industry best practices related to customer experience with a focus on fostering a successful customer journey.

Deep knowledge and overall understanding of contemporary technology opportunities that enable optimization and improvement for the products supporting the digital marketing business activity, always keeping in mind the final added value for the customer.